VJ Internal


Monday - Friday: 7:00 am to 4:30 pm

Available 24/7 for Emergency Parts, Products and Service Scheduling

595 Hague St.
Rochester, NY 14606

Phone: 585-546-4656
Toll Free: 800-295-0000
Fax Sales: 585-546-5741
Fax Admin: 585-546-2005

With VJ Stanley being acquired by Bill Victor & Joel Scott, owners of Buffalo's Stritt & Priebe, Inc., VJ's impact has doubled! All the Outside Salesmen are representing both companies at this time.  This expands our "local" coverage from Albany to Cleveland and from Plattsburgh to Binghamton.

Outside Sales Force


Direct Dial: 585-770-2615
Cell: 585-729-5071


Direct Dial: 716-312-7728
Cell: 716-597-8949

Direct Dial: 716-312-7732
Cell: 716-799-7140

Direct Dial: 716-312-7736
Cell: 585-202-1726

Direct Dial: 585-770-2635
Cell: 585-409-5124

Cell: 716-474-1671

Direct Dial: 716-312-7720
Cell: 716-983-8704

Cell: 716-420-5473

Direct Dial: 716-312-7730
Cell: 716-983-8699

Sales Engineer, WNY

Direct Dial: 716-312-7721
Cell: 716-583-1588

 Ohio & Western PA

Charlie Richards

Cell: 216-513-4436

Inside Sales Force 

Sales Manager

Direct Dial: 585-770-2602

 Counter Sales

Direct Dial: 585-770-2623

Direct Dial: 585-770-2603

Direct Dial: 585-770-2630

 General Manager

Christine Lavelle

Main Line: 585-546-4656

VJ Stanley's Estimation department can help with your upcoming project. From quoting projects from the Builder's Exchange, to design-build and private projects, our Estimation department is equipped to assist you with all your project quotation needs, meeting your specifications at a great price.

Monika Corbett-Kulp, Project Assistant

Tony Prinz

Carl Colotti, Consultant

Mat Parrish

Direct Dial: 585-770-2609

Direct Dial: 585-770-2635
Cell: 585-409-5124

Direct Dial: 585-770-2628

Direct Dial: 716-312-7739
Buffalo: 716-748-8901 x228

Accounting Manager

Christine Sullivan

Main Line: 585-546-4656

Service Manager

Main LIne: 585-546-4656

Warehouse Manager

Main Line: 585-546-4656



Encounter Our Counter!  

There are so many reasons to come in to VJ Stanley's 595 Hague St., Rochester, NY location! Step up to our counter for parts, advice & even a smiling face.

Tim_Lewis.JPGTim Lewis has been with us for 38 years and is the expert parts guy for A.O.Smith, Burnham, Watts, Lochinvar and Powers. He is also familiar with over 30 years’ worth of water heaters and boilers.

Dominic_Marafioti.JPGDominic Marafioti has 30 years of counter experience and knows replacement gas valves & ignitions systems as well as anyone behind a counter. He is expert in Conbraco, Apollo & Watts regulators & backflow preventers and their repair parts.

Jim_Hovey.JPGJim Hovey has been with us for 17 years and is the pump specialist. He can do new & replacement pump sizing; crossover pumps from other manufacturers to Armstrong or Grundfos; and find replacement parts from Armstrong to fit & upgrade many old B&G pumps.  He is familiar with Armstrong pump construction & seal usage and knows the right parts for your repair.

All the counter personnel are backed up by Inside Sales Manager Tom Hendrick,Tom_Hendrick.JPG with 30 years with us. His expert knowledge of  substitutions for obsolete & non-current models of water heaters and boilers is a great value.  

Mark_Coccia_cropped.jpgAlso available at the counter is Stritt & Priebe's Mark Coccia. His previous years of experience have equipped him to knowledgeably meet your PVF needs in Rochester.

The counter is also supported by the knowledge of the VJ Stanley Service Department, with over 100 years of combined service experience in the hydronic & commercial water heating business. We have the installation, repair & replacement knowledge to help our customers from the purchase phase right thru the whole service life of the equipment. Come in or call today!

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Let Us Help...

Not sure what you need? Special Options? Immediate help? Give us your requirements and we will contact you as soon as possible.

"I wish all venders were as easy to work with as VJ Stanley. Thanks again."

Mike Pavone

Central Utilities

University of Rochester